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The creator of the World Wide Web has been operating in pre-launch stealth mode to develop a new, disruptive change to the way personal and social data is controlled and owned on the internet. If they are successful, it could upend the business models of the Facebooks and Googles of the world in deeply meaningful ways. Here’s what you need to know.

The General Data Protection Regulation (GDPR) was adopted by central EU governmental authorities to augment and supersede the previous Data Protection Directive which came into effect in 1995. Chances are, if you are doing business in the EU and your website was created by a professional development team, your website likely follows many of those recommendations already. Importantly, the guidelines of the Data Protection Directive were just that – a set of guidelines.